La Croix: The Sparkling Water with Explosive Success Thanks to its Retro Design and Influencer Marketing

By Layam Rikhira August 15, 2025

La Croix has established itself as the queen of flavored sparkling waters in the USA. The recipe for its success? A retro design, bold flavors, and an influencer marketing campaign.

1. Explosive Success Thanks to Retro Design and Influencer Marketing

What is La Croix? If you are not yet familiar with this American brand, it’s high time to discover the one that has established itself as the queen of flavored sparkling waters in the USA. Launched in 1981, La Croix quickly gained popularity thanks to its refreshing flavors and relaxed image, attracting influencers like Kylie Jenner and Cassey Ho from Blogilates.

Over the years, La Croix has gone from being a simple regional drink to a cultural phenomenon. Its success coincides with a fundamental trend among American consumers, who are abandoning overly sugary sodas in favor of healthier alternatives. With zero calories, zero sweeteners, and no artificial ingredients, La Croix has become the beverage of choice for those looking to combine pleasure and well-being, without compromising on taste.

2. The Secret to Lasting Success

Trendy Flavors and Sales Growth La Croix continues to innovate with bold flavors that delight the taste buds. The brand recently launched irresistible fruity combinations, such as Mangue-Passion (Mango-Passionfruit) and Fraise-Citron (Strawberry-Lemon). These blends are perfect for brightening up your days. In 2023, La Croix recorded a 20% increase in sales, proving that more and more consumers are looking for refreshing, zero-calorie alternatives.

The brand’s innovation strategy is also partly inspired by feedback from its fan community. By monitoring flavor trends on social media and conducting surveys among its loyal customers, La Croix ensures that its new products are always in line with market expectations. This constant dialogue with its clientele allows it to stay at the forefront of consumer preferences and maintain stable growth in a very competitive market.

Currently, the brand does not yet exist in France, but some do not hesitate to order a pack of 12 cans on Amazon, a testament to an enthusiasm that crosses the Atlantic.

A Sensational Marketing Campaign But La Croix doesn’t just offer delicious drinks; it also knows how to get attention! Its recent marketing campaign, with colorful and dynamic advertisements, highlights a relaxed and joyful lifestyle. Social media is flooded with influencers sharing their moments of relaxation with a can of La Croix in hand, a perfect example of an influencer marketing strategy. In 2023, the brand saw its social media engagement increase by 150%, which shows how much it resonates with its audience.

La Croix’s marketing is subtle and powerful. Rather than resorting to mass-market television commercials, the brand has relied on digital word-of-mouth, cultivating a “cool” and trendy image without seeming forced. The retro design of its cans, with pastel colors and abstract patterns, has become a status symbol, a fashion accessory in itself. This strong branding has allowed La Croix to visually stand out from its competitors and build a community of passionate fans who act as true brand ambassadors.

A Commitment to the Planet that Appeals La Croix also takes its role as a responsible brand very seriously. A commitment to sustainability is at the heart of their mission. The brand uses recyclable packaging and strives to reduce its carbon footprint. In 2023, La Croix announced that it would switch to fully recyclable packaging by the end of the year. This commitment to the environment resonates particularly well with today’s consumers, who are increasingly concerned about the impact of their choices on the planet.

The company communicates transparently about its efforts, regularly publishing reports on its progress in sustainable development and encouraging its consumers to recycle their cans. This aspect of their communication is essential for a generation that places ethical values at the center of its purchasing decisions.

3. In Summary: Pleasure, Responsibility, and Brand Image

With its new flavors, engaging marketing campaign, and commitment to sustainability, La Croix positions itself as a key player in the non-alcoholic beverage sector. The brand successfully combines pleasure and responsibility, thus attracting a varied clientele, from young adults to families.

It remains to be seen when this drink will flood Europe and the rest of the world, but its solid brand image and success in the United States are clear indicators of its international potential.