Collaborations: From Ferrari to McLaren: How Puma Became a Key Player in Motorsports
Puma has established itself as a key player in motorsports by transforming simple sponsorship into a full partnership focused on design and culture.
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Beyond the Sole: How the Nike Air Max 1 Transformed the Sneaker into an Object of Design and Culture?
Born from a bold idea and inspired by architecture, the Nike Air Max 1 is more than a sneaker; it’s a timeless design and cultural icon.
Beyond the Flash: How Polaroid Turned Instant Printing into a Branding Myth
The Polaroid camera is a textbook case in brand strategy: a retro object that has become a lifestyle icon in the digital age.
From a Simple Refrigerator to a Style Icon: The Irresistible Rise of SMEG
The story of SMEG, which elevated a simple refrigerator into a style icon, proves that design is a powerful force for business success.
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