Beyond the Flash: How Polaroid Turned Instant Printing into a Branding Myth
The Polaroid camera is a textbook case in brand strategy: a retro object that has become a lifestyle icon in the digital age.
From a Simple Refrigerator to a Style Icon: The Irresistible Rise of SMEG
The story of SMEG, which elevated a simple refrigerator into a style icon, proves that design is a powerful force for business success.
