Privacy Policy for MUGEN Brands

Effective Date: August 10, 2025
Last Updated: [Date]

This Privacy Policy describes how MUGEN Brands (“the Site”, “we”, “us”, “our”), operated by One Ace, collects, uses, shares, and protects personal information when you use our website at mugen-brands.com.

Table des matières

1. INFORMATION WE COLLECT

We collect different types of information to provide and improve our services:

1.1 Information You Provide

  • Comments and Contact Forms: When you leave a comment on an article or contact us via a form, we collect your name, email address, and message content
  • Newsletter Subscription: Email address when you subscribe to our newsletter
  • Other Voluntary Information: Any other information you choose to provide when interacting with our Site

1.2 Information Collected Automatically

  • Technical Data: IP address, browser type and version, operating system, device information
  • Usage Data: Pages visited, time spent on pages, search queries, referring website, exit pages
  • Location Data: Country and region based on IP address
  • Cookie Data: Information collected through cookies and similar technologies

1.3 Information from Third Parties

We may receive information about you from:

  • Analytics Providers: Google Analytics
  • Advertising Partners: Google AdSense (once approved)

2. LEGAL BASIS FOR PROCESSING

We process your personal information based on the following legal grounds:

For EU/UK Residents (GDPR):

  • Consent: When you subscribe to our newsletter or accept cookies
  • Legitimate Interests: For analytics, security, and improving our services
  • Legal Obligations: When required by law

For Other Jurisdictions:

  • Your consent or as permitted by applicable privacy laws in your jurisdiction

3. HOW WE USE YOUR INFORMATION

We use collected information for the following purposes:

3.1 Service Provision

  • Managing and displaying comments
  • Responding to inquiries and requests
  • Sending newsletters (with your consent)

3.2 Site Improvement

  • Analyzing traffic and usage patterns
  • Optimizing content and navigation
  • Understanding user preferences and trends

3.3 Security and Legal

  • Protecting against fraudulent or malicious activities
  • Complying with legal obligations
  • Enforcing our terms and policies

3.4 Marketing and Advertising

  • Sending promotional communications (with consent)
  • Displaying targeted advertisements through Google AdSense
  • Measuring advertising effectiveness

4. COOKIES AND TRACKING TECHNOLOGIES

4.1 Types of Cookies We Use

  • Essential Cookies: Required for basic site functionality
  • Analytics Cookies: Help us understand how visitors use our Site (Google Analytics)
  • Advertising Cookies: Used to deliver relevant advertisements (Google AdSense)
  • Preference Cookies: Remember your settings and preferences

4.2 Managing Cookies

You can control cookies through your browser settings:

  • Accept or Reject: Most browsers allow you to accept or reject cookies
  • Delete Cookies: You can delete cookies already stored on your device
  • Block Cookies: You can set your browser to block all or certain cookies

Note: Disabling cookies may affect the functionality of certain parts of our Site.

4.3 Do Not Track Signals

Some browsers offer a “Do Not Track” (DNT) option. Our Site does not currently respond to DNT signals, but you can manage tracking through cookie settings and opt-out mechanisms described below.

5. THIRD-PARTY SERVICES

We use the following third-party services that may collect your information:

5.1 Google Analytics

5.2 Google AdSense (Once Approved)

6. DATA SHARING AND DISCLOSURE

We do not sell, trade, or rent your personal information. We may share your information only in the following circumstances:

6.1 With Your Consent

When you explicitly agree to sharing for a specific purpose

6.2 Service Providers

With trusted third parties who assist in operating our Site (under confidentiality agreements)

6.3 Legal Requirements

When required by law, court order, or governmental authority

6.4 Protection of Rights

To protect our rights, property, safety, or that of our users or the public

6.5 Business Transfers

In connection with a merger, acquisition, or sale of assets (with notice to users)

7. INTERNATIONAL DATA TRANSFERS

7.1 Data Location

As One Ace is based in France, your data is primarily processed within the European Union, which provides strong data protection standards.

7.2 Transfer Safeguards

When we transfer data outside your country, we ensure appropriate safeguards:

  • EU to Other Countries: Standard Contractual Clauses or adequacy decisions
  • Other Jurisdictions: Appropriate safeguards as required by local law

8. YOUR PRIVACY RIGHTS

Depending on your location, you have specific rights regarding your personal data:

8.1 For EU/UK Residents (GDPR)

  • Access: Request a copy of your personal data
  • Rectification: Correct inaccurate or incomplete data
  • Erasure (“Right to be Forgotten”): Request deletion of your data
  • Restriction: Limit processing of your data
  • Data Portability: Receive your data in a portable format
  • Object: Object to certain processing activities
  • Withdraw Consent: Withdraw previously given consent
  • Lodge a Complaint: File a complaint with your supervisory authority

8.2 For California Residents (CCPA/CPRA)

  • Right to Know: What personal information we collect, use, and share
  • Right to Delete: Request deletion of your personal information
  • Right to Opt-Out: Opt-out of the sale or sharing of personal information
  • Right to Non-Discrimination: Equal service regardless of exercising rights
  • Right to Correct: Request correction of inaccurate information
  • Right to Limit Use: Limit use of sensitive personal information

8.3 For Canadian Residents (PIPEDA)

  • Access: Request access to your personal information
  • Correction: Request correction of errors or omissions
  • Withdrawal of Consent: Withdraw consent (subject to legal restrictions)
  • Complaint: File a complaint with the Privacy Commissioner of Canada

8.4 For Australian Residents (Privacy Act)

  • Access: Request access to your personal information
  • Correction: Request correction of your personal information
  • Opt-Out: Opt-out of direct marketing
  • Complaint: Lodge a complaint with the Office of the Australian Information Commissioner

8.5 For Malaysian Residents (PDPA)

  • Access: Request access to your personal data
  • Correction: Request correction of your personal data
  • Limitation: Limit processing of your personal data
  • Data Portability: Request data in a commonly used format
  • Withdrawal of Consent: Withdraw consent at any time
  • Complaint: File a complaint with the Department of Personal Data Protection

8.6 How to Exercise Your Rights

To exercise any of these rights, please contact us at: contact@mugen-brands.com

Please include:

  • Your full name and email address
  • Your location (country/state)
  • The specific right(s) you wish to exercise
  • Any relevant details about your request

We will respond to your request within the timeframe required by applicable law (typically within 30 days).

9. DATA RETENTION

We retain personal information for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required by law.

9.1 Retention Periods

  • Comments: Retained as long as the article remains published
  • Contact Form Data: 2 years from last communication
  • Newsletter Subscribers: Until you unsubscribe
  • Analytics Data: 26 months (Google Analytics default)
  • Legal Records: As required by applicable law

9.2 Deletion

When personal information is no longer needed, we securely delete or anonymize it.

10. DATA SECURITY

10.1 Security Measures

We implement appropriate technical and organizational measures to protect your personal information, including:

  • Encryption of data in transit (HTTPS)
  • Regular security assessments
  • Access controls and authentication
  • Regular software updates and patches

10.2 Data Breach Notification

In the event of a data breach that poses a risk to your rights and freedoms, we will notify you and relevant authorities as required by applicable law.

10.3 Your Responsibilities

You are responsible for maintaining the confidentiality of any account credentials and for notifying us of any unauthorized use.

11. CHILDREN’S PRIVACY

11.1 Age Restrictions

Our Site is not intended for children under:

  • 13 years old (United States – COPPA)
  • 16 years old (EU/UK – GDPR)
  • 18 years old (Malaysia – PDPA)
  • Or the applicable age in your jurisdiction

11.2 No Intentional Collection

We do not knowingly collect personal information from children under the applicable age. If we become aware of such collection, we will promptly delete the information.

11.3 Parental Rights

Parents or guardians who believe we have collected information from their child should contact us immediately at: contact@mugen-brands.com

12. CALIFORNIA PRIVACY RIGHTS

12.1 Shine the Light Law

California residents may request information about disclosure of personal information to third parties for direct marketing purposes.

12.2 California Consumer Privacy Act (CCPA/CPRA)

California residents have additional rights as described in Section 8.2. We do not sell or share personal information as defined by the CCPA.

12.3 Notice of Financial Incentives

We do not offer financial incentives for providing personal information.

13. REGION-SPECIFIC PROVISIONS

13.1 For EU/UK Residents

  • Legal Basis: We process data based on consent, legitimate interests, or legal obligations
  • Supervisory Authority: You can lodge complaints with your local data protection authority
  • EU Representative: Not required as we don’t regularly process large-scale data

13.2 For Australian Residents

  • Overseas Disclosure: We may disclose information to service providers in the US and EU
  • Direct Marketing: You can opt-out of marketing communications at any time
  • Anonymity: You may interact with us anonymously where practicable

13.3 For Canadian Residents

  • Language Rights: This policy is available in English and French
  • Accountability: We maintain records of our privacy practices
  • Openness: We are transparent about our privacy management practices

14. THIRD-PARTY LINKS

Our Site may contain links to third-party websites. We are not responsible for the privacy practices of these external sites. We encourage you to read their privacy policies before providing any personal information.

15. CHANGES TO THIS PRIVACY POLICY

15.1 Updates

We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated “Last Updated” date.

15.2 Material Changes

For material changes, we will provide additional notice (such as a prominent website notice or email notification for newsletter subscribers).

15.3 Continued Use

Your continued use of our Site after changes constitutes acceptance of the updated Privacy Policy.

16. CONTACT INFORMATION

For any questions, concerns, or requests regarding this Privacy Policy or our privacy practices, please contact us:

Data Controller:
One Ace
60 rue François Ier
75008 Paris, France
Email: contact@mugen-brands.com
EU VAT Number: FR14979062452

Response Time: We aim to respond to all privacy-related inquiries within 30 days.

17. SUPERVISORY AUTHORITIES

If you are unsatisfied with our response, you may contact the relevant supervisory authority:

EU/France: CNIL (Commission Nationale de l’Informatique et des Libertés)
UK: Information Commissioner’s Office (ICO)
California: California Privacy Protection Agency
Canada: Office of the Privacy Commissioner of Canada
Australia: Office of the Australian Information Commissioner
Malaysia: Department of Personal Data Protection

This Privacy Policy is written in compliance with GDPR, CCPA/CPRA, PIPEDA, Australian Privacy Act, Malaysian PDPA, and other applicable privacy laws.